Search with a business purpose
Be found for the
work you want.
A good website only helps if the right people find it. Ongoing SEO connects the services you want to grow with customers already looking for them.
Relying on referrals?
Help new customers discover you without already knowing your name.
Visits, but few enquiries?
Focus on relevant searches and pages that help people choose you.
Competitors showing up first?
Build useful content and improve your website consistently over time.
What ongoing SEO involves
The work behind better search visibility.
A practical mix of strategy, content, technical work and review. The balance is agreed around your business.
Search strategy
Choose the services, topics and locations that matter to your business. Set priorities around the people you want to reach.
Useful content & better pages
Improve service pages and develop helpful content that answers real questions and makes your expertise clear.
Technical website health
Work through crawl, indexing, internal linking and performance issues that affect how your website can be used and understood.
Local search presence
For eligible businesses, align your Google Business Profile, service information and relevant location pages.
Trust & credibility
Strengthen your business information, evidence of experience and relevant opportunities to earn recognition and links.
Measurement & refinement
Review search visibility, useful traffic and enquiries alongside the work completed, then adjust the next priorities.
Shape your SEO plan
Choose your focus.
Build from there.
Two clear plans, with ongoing work you can understand. We'll help you choose based on your services, audience and priorities.
Same foundations. More room to work.Focus covers one priority area. Expand gives us more capacity across two.
✓ No lock-in contractsNot sure what something means? Select the information icon for a plain-English explanation.
| What we'll work on Choose the pace that suits your business. | One clear prioritySEO Focus A focused start for one core service or local audience. Monthly price to be confirmed | Broaden your reachSEO Expand More capacity to develop your visibility across two focus areas. Monthly price to be confirmed |
|---|---|---|
| Your SEO focus & monthly work | ||
Search focus areasOngoing focusA focus area brings together related searches for one service and audience. For example, a plumbing business might focus on hot-water repairs in its service area. It covers a group of related searches, not just one keyword. | 1 | 2 |
Website pages improvedEach monthWe improve existing pages so people can understand your service and take the next step. This can include the page title, headings, content and links to other useful pages. | 1 | 2 |
Helpful articlesEach monthArticles written and optimised around questions your customers ask. They support your service pages and give people useful reasons to visit your website. | 1 | 2 |
Relevant link-building targetsEach monthWe work on opportunities for relevant websites to link to yours. These are monthly targets; a third-party website decides whether and when it publishes a link. | 1 | 2 |
| Support included in both plans | ||
Progress & planning callsReview togetherWe talk through what's been done, what the results suggest and what to work on next. You can ask questions and bring changes in your business into the plan. | Monthly | Monthly |
Reports you can usePlain-English insightsA monthly summary of work completed, relevant search visibility, website visits and tracked enquiries where available. We explain what the results mean and where to focus next. | Monthly | Monthly |
Local search supportFor eligible businessesHelp with the information people use to find you locally, including relevant location content and your Google Business Profile where your business is eligible. | Included | Included |
Search-friendly page informationStructured dataBehind-the-scenes information that helps search engines understand a page, such as details about your business or services. We use it where appropriate; it does not guarantee special search results. | Included | Included |
No lock-in contractStay because it works for youThere is no minimum contract term for ongoing SEO. You can decide whether to continue, rather than being tied to a long-term contract. | No lock-in | No lock-in |
| Optional extra | ||
AI visibilityAdditional scopeExtra work to review how your business appears in AI-assisted answers and identify useful content improvements. Scope and price are agreed separately. Inclusion in AI answers cannot be guaranteed. | Optional | Optional |
| We'll help you choose. | Talk about Focus | Talk about Expand |
Need something more?
More locations, a larger website or a more complex brief? Let's work out the right approach for your business.
Not sure where you're starting from? Explore SEO Starter
Scope first. Clear costs before we start.We'll confirm the monthly investment, delivery allowance, review rhythm and terms in your proposal.
How we work together
How we keep your SEO moving.
SEO isn't a report that sits in your inbox. It's a cycle of useful work, learning and improvement.
Set the focus
Agree the services, audience and opportunities to work on first.
Do the work
Improve content, key pages and the technical details in the agreed plan.
Review the signals
Look at visibility, relevant visits and enquiries, alongside what changed.
Refine the plan
Use what we learn to decide what deserves attention next.
Review what we learn. Refine what we do next.
Reports you can actually use.
A monthly update in plain English, covering the work completed and what the results mean for your business. We talk it through together.
Are the right people finding you?See how visibility and visits are changing for the services and locations that matter.
Is that leading to enquiries?Review tracked calls, forms and other agreed actions where the data is available.
What needs attention?Understand what is improving, what isn't, and the priorities for the next month.
SEO questions
Before we get started.
Clear expectations make for a better working relationship.
How is ongoing SEO different from Starter?
Starter helps establish your position and priorities. Ongoing SEO is the continuing work: improving pages and content, addressing issues, reviewing performance and adapting the plan.
Do we have to do Starter first?
Not always. If you have useful research, reporting or an existing strategy, we can review that. We’ll recommend the starting work needed for your situation.
What is included each month?
SEO Focus covers one search theme, with one priority page, one blog article and one link-building target each month. SEO Expand increases those quantities to two. Both include the shared services in the comparison table, with the final scope and responsibilities confirmed in your proposal.
How much does ongoing SEO cost?
It depends on your services, audience, competition, website and the amount of work required. We’ll recommend a scope and monthly investment before you commit.
How long does SEO take?
Allow at least 3 to 6 months to assess early progress. Meaningful growth can take longer, especially in a competitive market or when a website needs groundwork. We review the work and search signals along the way. This is a planning expectation, not a guaranteed result or a minimum contract term.
Can you guarantee rankings or leads?
No. Search results and enquiry volumes are influenced by factors beyond any agency’s control. We can be clear about the work we agree to do, what we measure and how we respond to what we learn.
Does this help with AI search too?
Useful, accessible content and clear business information remain important. We consider how your pages answer questions, but there is no guarantee of appearing in AI-generated answers. Google’s AI search features do not require a separate special markup.
Can you work with our team or current provider?
Yes. We agree who handles content, website changes and approvals so the work fits your existing setup. Any access, responsibilities and review arrangements are confirmed before we start.
Is there a lock-in contract?
No. Our ongoing SEO plans have no minimum contract term. We will explain the arrangements clearly before you start.
Let's make progress
Let's grow your
search presence.
Tell us about your website, the services you want to grow and what you're doing for SEO today. We'll help you work out the right next step.
How can we help?
A new project, ongoing support or a clearer plan.
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