Strategy, websites and marketing. Working together.

Websites that
actually work
for your business.

We help established Australian businesses bring their strategy, website and marketing together, so there's less to worry about and more time to focus on the business.

Grow What Matters

Trusted by
Australian businesses

Comm CoinageHeightonMax Stern & CoMo and Me

SOUND FAMILIAR?

You might be thinking...

You've built a good business. But without an internal digital team, keeping everything moving can fall back on you.

Does our website
still reflect us?

The business has moved forward. The website is still telling the old story.

Is our marketing
actually working?

A few ads, some posts, a bit of SEO. It's hard to see what's making a difference.

What should we
focus on next?

Plenty of recommendations, but no clear priorities or practical plan.

Who's keeping
this all working?

Different suppliers, too much chasing, and the loose ends keep landing with you.

There's a clearer way forward

Our process

From strategy to support.
All in one place.

Clear direction, practical delivery and someone to turn to. Start with what you need now, with a plan for what comes next.

  1. Planning priorities together at a whiteboard

    Understand

    We learn about your business, your goals and what's getting in the way.

  2. Website development workspace

    Build

    We put the right website, systems and digital foundations in place.

  3. Reviewing business reports and marketing performance

    Grow

    We help the right people find you, make an enquiry and take the next step.

  4. Working through digital tasks at a desktop computer

    Support

    We keep the agreed essentials maintained, with a clear way to get help.

The Digital Guppy Grow™ System

Your business, at the centre.
The right pieces, working together.

A strong presence. The right clients. Support to move forward. We connect the online side around what matters to your business.

Growwhat matters

Choose an area to explore how it helps.

Strengthen Your Presence

Show the business you've built.

Your online presence should reflect your reputation and make it easy for people to understand why you're the right fit.

  • Clear directionPriorities tied to your business.
  • Proud websiteA presence that reflects your reputation.
  • Built to convertA clear next step for customers.

Start where you need us. You don't need to buy every service for the pieces to work together.

Our services

The right help.
Where you need it.

Strategy, websites and marketing for established businesses. Start with what needs attention, with the right support as you grow.

And someone to keep it working.

Website maintenance, hosting and practical support, with clear responsibility for the things you rely on.

Explore website support

Featured work

Real businesses.
Real results.

A few examples of the websites, connected systems and practical improvements behind our clients' businesses.

View all work

In good company.

Businesses we've worked with.

Our mission

Help good businesses grow what matters.

You know your business.
We know the online side.

We make the online side of business easier to understand, manage and improve. By bringing your knowledge and our expertise together, we help create more space to focus on the business you're building.

More about Digital Guppy

Digital Strategy Workshop

Start with clarity.

A focused, paid workshop to understand your priorities and map out the right next steps for your business.

  • Understand what matters
  • Identify the opportunities
  • Leave with a practical Digital Roadmap
YOUR DIGITAL ROADMAP

A clearer
path forward.

01Where you are
02What matters next
03A practical plan
Clear direction. Practical next steps.

What our clients say

Support that
makes a difference.

Google reviews

Placeholder for rating and review count

From Digital Guppy

News & insights.

Practical ideas to help you make better digital decisions.

View all news

Frequently asked questions

A few things you
might be wondering.

Some practical answers before we talk about your business.

Can you improve our existing store?

Yes. We can start by reviewing what is working and where customers or your team run into trouble. That helps us work out whether targeted improvements, a rebuild or a platform change makes sense.

What should we send you to get started?

Your current website, any designs or brief, and a short description of what you need it to do. You do not need a complete technical specification to start the conversation.

Are hosting and ongoing maintenance included?

These are agreed separately from the build. We can discuss managed hosting, maintenance and Growth Plans, and make clear who is responsible for updates, backups and ongoing changes.

Do we have to start with a strategy workshop?

No. A digital strategy workshop is useful when you need to untangle several priorities or map out a bigger change. If you have a clear, specific need, we can discuss that directly. You can engage us for one service or connected work across several areas.

Can you improve our existing website?

We’ll assess what you have first. Your goals, platform and the condition of the site will help us work out whether targeted improvements or a rebuild makes more sense. We’ll explain the options before recommending a direction.

Do we need to know exactly what we need?

No. Tell us what’s happening in your business and what you’d like to improve. We’ll help you work out where to focus and explain a sensible next step.

How much does WordPress development cost?

It depends on the design, content, features and existing setup. Share your website or brief and we can work out the scope and provide a proposal. Nothing starts until the costs and responsibilities are agreed.

Can you connect our website to other software?

Where the tools provide a suitable integration or API, we can scope the connection. Access, licences, third-party fees and ongoing responsibility are confirmed before the work is agreed.

Will we be able to update the website ourselves?

We plan the editing experience around the content your team needs to manage and include guidance at handover. More complex functionality or structural changes may still need development help.

Can you improve our current WordPress site?

Often, but we need to review the setup first. The theme, plugins, hosting and quality of the existing build affect what is practical. We will explain whether targeted improvements or a rebuild make more sense.

Can you work with our existing design or designer?

Yes. We review the designs, content and functional requirements first, then agree what is ready to build and what needs further planning.

How is this different from Business Websites?

Business Websites covers the wider job of planning, design, content and building your online presence. WordPress Development focuses on the technical build, functionality and integrations. We can help with either, or bring them together.

Can you look after the website afterwards?

Yes. Website Maintenance & Support can cover the ongoing care agreed for your setup. If you want to keep improving the website over time, we can also discuss Growth Plans.

What happens to our current search visibility?

We review important pages and URLs, plan redirects where needed and check the new site at launch. Search positions can change, so ongoing monitoring should be part of the transition plan.

How much will it cost, and how long will it take?

That depends on the pages, content, functionality and integrations involved. After understanding your requirements, we provide a proposal with scope, costs, timing and responsibilities.

Who writes the website content?

We agree this at the start. You can supply content, we can help shape existing material, or content development can be included in the scope. We will be clear about what we need from you.

Do you build websites in WordPress?

WordPress is a platform we work with, including Bricks Builder. We discuss the right setup for your business, your team’s needs and any existing systems before agreeing the build.

Can you work with our existing website?

Yes. We start by looking at your current site, platform and priorities. Sometimes a focused improvement is the right choice; sometimes a new build makes more sense.

What does it cost and how long does it take?

The audit is $199 + GST, including the written report and a walkthrough of the findings. We confirm the scope and delivery date before starting. Any implementation is quoted separately.

How does this fit with SEO?

There is overlap in the work: clear content, accessible pages and accurate business information. For Google’s AI search features, its guidance says the usual SEO foundations still apply, with no special AI markup required. Any recommendations will be based on the evidence for your site.

Does the audit include website changes?

The audit includes findings and recommendations. Website changes, content work and ongoing monitoring are scoped separately. You can use the report with us, your current provider or your own team.

Do you need access to our website?

The core review uses public information. If we agree to review referral traffic or search data too, we will request the relevant read-only access. That is separate from testing whether your business appears in an answer.

Can you guarantee that AI will recommend us?

No. Answers can change with the question, location, platform and time of testing. This is a dated snapshot of agreed tests, not a permanent ranking or a guarantee of future recommendations.

Can we work together outside Melbourne?

Yes. We work remotely with businesses across Australia, using online conversations and shared tools to plan and deliver the work.

What happens after we send an enquiry?

We’ll review your enquiry and get in touch to understand your business and what you’d like to improve. Then we’ll recommend a sensible next step, with scope and costs agreed before work starts.

How much will the work cost?

That depends on the scope, your existing setup and the level of ongoing support you need. We’ll discuss your priorities and budget, then agree the scope and costs with you before work begins.

Which AI tools do you check?

The audit covers ChatGPT, Gemini, Claude and Perplexity. We confirm available search modes and the scope before starting, and record any unavailable tests in the report.

What is an AI Visibility Audit?

A one-off review of how your business appears in a sample of AI-generated answers. It looks at your presence, the sources being cited and improvements worth considering.

When do we get the roadmap?

Within 5 business days of the workshop. We’ll walk you through it in person rather than just emailing it over.

Is it worth it for a small team?

Especially then. When there’s no internal marketing person, having a clear, honest plan matters more, not less.

Do you set it up for us?

Yes. Software access, setup and ongoing help are part of the service. We first agree the workflows, any connections and the help your team needs, so the setup has a clear scope.

Is this the same as website maintenance?

Website maintenance can be part of your Growth Plan, covering agreed care such as updates and backups. The plan can also include SEO and ongoing improvements, bringing the work together instead of stopping at maintenance. Your proposal will explain exactly what is included.

What is a Growth Plan?

An ongoing partnership that can combine website care, SEO and practical improvements across your website, marketing, follow-up and systems. We agree the mix, priorities, delivery capacity and review rhythm around your business goals.

Is there a lock-in contract?

No. Our ongoing SEO plans have no minimum contract term. We will explain the arrangements clearly before you start.

Does this help with AI search too?

Useful, accessible content and clear business information remain important. We consider how your pages answer questions, but there is no guarantee of appearing in AI-generated answers. Google’s AI search features do not require a separate special markup.

Do I have to work with you afterwards?

No. The roadmap is yours regardless. You can implement it yourself, with your existing provider or with us.

Do we need to book a strategy workshop first?

Not always. A paid workshop can be useful when there are several priorities to untangle. If you have a clear need, we can discuss that directly.

Can you help with an existing website?

We can start by reviewing your current website and setup. From there, we will explain where we can help and whether improvements, ongoing support or a rebuild make sense.

Do I need a detailed brief?

No. Tell us what is happening in your business and what you would like to improve. We can help you work out the priorities and a sensible next step.

Can we keep our existing tools and suppliers?

We’ll assess what you have and who is already involved. The aim is to connect the right pieces, with changes recommended where they serve your business and responsibilities agreed together.

How is this different from your process?

Our process describes how we work together: Understand, Build, Grow and Support. The Grow system describes the three connected areas we focus on: your presence, attracting clients and supporting growth.

Where do we start?

With what’s happening in your business and what you’d like to improve. We’ll look at your current setup, priorities and constraints before recommending a next step.

Is the Grow system a package?

No. It’s a way to connect the work around your business. You can engage us for one service or several, with the scope and costs agreed before we begin.

Can you work with our existing team or suppliers?

Tell us who already looks after your website, marketing and systems. We’ll work out where we can help and agree on responsibilities, so everyone knows who is doing what.

Do you work with businesses outside Melbourne?

Yes. We’re based in Melbourne and support businesses across Australia. We work online, so you don’t need to be nearby to work with us.

Can you look after things once the project is finished?

Yes. We offer hosting, maintenance, marketing and ongoing digital support. We’ll agree what’s included, who is responsible and how to request help, so you know what is being looked after.

Can you guarantee rankings or leads?

No. Search results and enquiry volumes are influenced by factors beyond any agency’s control. We can be clear about the work we agree to do, what we measure and how we respond to what we learn.

How long does SEO take?

Allow at least 3 to 6 months to assess early progress. Meaningful growth can take longer, especially in a competitive market or when a website needs groundwork. We review the work and search signals along the way. This is a planning expectation, not a guaranteed result or a minimum contract term.

How much does ongoing SEO cost?

It depends on your services, audience, competition, website and the amount of work required. We’ll recommend a scope and monthly investment before you commit.

What is included each month?

SEO Focus covers one search theme, with one priority page, one blog article and one link-building target each month. SEO Expand increases those quantities to two. Both include the shared services in the comparison table, with the final scope and responsibilities confirmed in your proposal.

Do we have to do Starter first?

Not always. If you have useful research, reporting or an existing strategy, we can review that. We’ll recommend the starting work needed for your situation.

How is ongoing SEO different from Starter?

Starter helps establish your position and priorities. Ongoing SEO is the continuing work: improving pages and content, addressing issues, reviewing performance and adapting the plan.

How much does it cost?

Local Reach is AUD $3,000 + GST and Wider Reach is AUD $7,000 + GST. Both are one-off projects. We agree the inclusions and total cost before work starts.

What will you need from us?

Your website address, the services and customers you want to focus on, and access to relevant website and search tools where available. We can help identify what is missing.

Is this an ongoing SEO commitment?

No. SEO Starter is a one-off project. You can take the SEO strategy forward with your own team or provider, or talk to us about ongoing SEO or a Growth Plan. Any ongoing work is a separate decision.

How quickly will we see a difference?

Starter describes the focused scope, not instant rankings. Search engines need time to reflect changes, and results vary. We’ll agree what to monitor and what a sensible next review looks like.

Will this get us to the top of Google?

No one can promise that. Search results depend on many factors. Starter focuses on understanding and improving the foundations, with a useful plan for further work.

Do I need a new website first?

Not necessarily. We can review your current site. If the platform or structure is getting in the way, we’ll explain the options rather than assume a rebuild is the answer.

Does it include changes to my website?

Yes. Fixing common SEO issues and optimising pages are included. Before we start, your proposal confirms the pages, technical fixes and any tracking work we’ll complete. Larger development or new content is scoped separately.

What is SEO Starter?

SEO Starter is a one-off project that includes fixing common SEO issues, optimising agreed pages and developing an SEO strategy for your business. You leave with completed improvements and clear priorities for what comes next.

Does hosting include SEO or ongoing growth work?

Hosting and website care keep the agreed foundations looked after. Ongoing SEO, campaigns and broader improvements are separate. If you’d like care and improvement work together, we can discuss a Growth Plan.

Is there a long-term contract?

The hosting plans are listed as cancel anytime, with no long-term contract. Check the cancellation process and billing terms in the client portal before you order. Prices shown here are monthly and exclude GST.

Is a domain name included?

Each plan lists one eligible domain each year. Ask us to confirm the eligible extension, registration or renewal coverage, and any transfer requirements for your domain before ordering.

What can the included support time cover?

Send us the website task you have in mind and we’ll confirm whether it fits your plan.

  • Managed: up to 30 minutes each month.
  • Fully Managed: up to two hours each month.

Larger jobs are quoted separately. We’ll confirm eligible tasks and any rollover arrangements before you order.

Does hosting include WordPress maintenance?

It depends on your plan.

  • Business: your team takes care of WordPress updates.
  • Managed: we manage WordPress updates weekly.
  • Fully Managed: we manage and test the updates, with extra time for website tasks.

Both managed plans also include security monitoring and malware detection and removal.

Where will my website be hosted?

Our hosting plans use an Australian datacentre in Sydney. Each plan includes secure cPanel hosting, hourly Acronis backups, an AutoSSL certificate and Fortinet firewall protection.

What does it cost?

We will recommend a scope and price after understanding your team and requirements. Your proposal will explain the software access, setup work and ongoing help before you commit.

Is this included in a Growth Plan?

CRM and follow-up can be part of a Growth Plan where it suits your priorities. We will confirm the software, setup and ongoing support in your agreed scope; it is not automatically included in every plan.

Can it work with our existing website or tools?

We review your current setup and confirm which connections are suitable before work starts. You do not need to assume a new website is required.

What is a CRM?

A customer relationship management system keeps contact details, enquiries and follow-up activity together. It gives your team a shared place to see who needs a response and what should happen next.

How do we get started?

Tell us about your business goals, what you have tried and what you want to improve. We will review the fit, recommend a starting point and confirm scope, pricing and terms before work begins.

Will the changes guarantee more enquiries?

No. Outcomes depend on your offer, audience, traffic and other factors. We focus on useful improvements and agree what to measure so decisions become better informed.

What if we need a bigger change?

We will flag work that goes beyond the plan before starting it. A larger feature, integration or rebuild may need its own quote, or we can discuss how to stage the work.

Does a Growth Plan include SEO?

Yes, SEO can be included alongside website care and ongoing improvements. We agree the level of SEO work around your goals and priorities, then include it in your plan. You can also choose a standalone SEO service if that is all you need.

How much work is included each month?

We agree the monthly work and price with you before you start. Your proposal sets out the priorities, delivery allowance, review schedule and how requests are handled, so you know what is included.

Is this only for website improvements?

No. Your website can be part of the work, alongside marketing experiments, enquiry follow-up, CRM and useful automations. We can also work with a website built by someone else, subject to checking its platform, access and condition.

Can you work with our team or current provider?

Yes. We agree who handles content, website changes and approvals so the work fits your existing setup. Any access, responsibilities and review arrangements are confirmed before we start.

Can you help move my existing website?

Yes. Website migration is free when your current setup is compatible with our hosting.

Send us your website address and hosting details before ordering. We’ll check compatibility and confirm what’s included, including whether your domain, DNS or email needs attention.

If extra work is needed outside the free migration, we’ll explain it and agree any costs with you before starting.

How much does a review cost?

The Website Performance Review is a one-off $199 + GST. That includes the audit, a report with recommended actions and a discussion to help you prioritise your next steps.

Implementation, repairs and ongoing marketing or support are not included.

Do you need access to our website?

We start with your website address. Some technical checks, particularly WordPress setup and maintenance checks, may need access. We will explain what is needed and agree it with you before starting.

Do you make the changes as part of the review?

No. The $199 + GST covers the audit, report and discussion. Website changes are quoted separately.

The plan is yours to use. You can implement it yourself, give it to your current provider or ask Digital Guppy to help. There is no ongoing commitment.

Is this just a website speed test?

No. We look at speed alongside how easy your website is to use, how clearly it communicates and how it helps visitors take the next step. We explain the findings in a discussion, rather than leaving you to interpret a score on your own.

What does a Website Performance Review cover?

We assess design and usability, content, enquiry pathways, search visibility, performance and technical basics. We review the findings and discuss them with you, so you understand what to improve first.

The available checks depend on your website platform and access. WordPress-specific checks only apply to WordPress sites. This is a practical website review, not a full security or legal compliance audit.

Do we need a workshop before any other service?

No. Strategy and discovery are already included in our website projects. The standalone workshop is for when you want clarity before deciding what to do next.

What if we already know we need a new website?

Strategy and discovery are part of our website projects. We’ll help you get clear on what the website needs to do before we design it.

Is this the right fit for our business?

If you need clarity on your next digital step, this is a good place to start. You don’t need an existing website.

Which hosting plan should I choose?

Start with how much you’d like us to take off your hands.

  • Business: we manage your hosting; your team handles website updates and changes.
  • Managed: we handle regular WordPress care, with up to 30 minutes of website tasks each month.
  • Fully Managed: more hands-on help, with up to two hours of website tasks and a monthly review call.

Unsure? Send us your website address and we’ll help you choose.

What happens if our website needs urgent help?

If you are already a client, use our support page so your request reaches the right place. Response arrangements depend on your service agreement. For a new enquiry, tell us what is happening and we will confirm whether we can help and when.

How is this different from a Growth Plan?

Maintenance keeps the agreed website foundations looked after. A Growth Plan can combine that care with SEO, marketing and ongoing improvements, with priorities chosen around your business goals.

Can we ask for a one-off fix or content change?

Yes. Tell us what needs doing and we will check whether we can take it on. We confirm the scope and cost before starting. A larger feature, integration or rebuild may need a separate development project.

Can you help with a website built or hosted by someone else?

Send us the website first. We review its platform, condition and the access available, then confirm whether we can support it. If ongoing care would work better on our hosting, we will explain why and discuss the move before anything changes.

Do we need a separate maintenance plan?

Not necessarily. If the care you need is already included in your managed hosting package or Growth Plan, we use that existing scope. We check your current arrangements before recommending anything else.

Is maintenance already included in your hosting?

It depends on the package. Business Website Hosting covers hosting support; your team handles website updates and changes. Managed and Fully Managed Website Hosting include WordPress care and an allowance for website tasks. Compare the hosting packages to see the difference.

What if Shopify is not the right platform for us?

We’ll talk that through before a build or migration. Your products, systems, team and ongoing costs should guide the decision. Our broader eCommerce service can help you work out a suitable approach.

Do you provide support after launch?

We agree launch support as part of your project. For ongoing improvements, we can discuss a Growth Plan around your store and marketing priorities. You can also ask us about a specific piece of work.

Can you connect Shopify with our other tools?

We start with the exact systems you use and what needs to pass between them. Availability, app costs and any custom work are checked before we agree the solution. We won’t assume every tool connects the same way.

What happens to our SEO when we move?

We review important pages and URLs, plan redirects and check the store after launch. Rankings can change during a platform move, so we discuss monitoring and any ongoing SEO work as part of the plan.

Will we be able to update the store ourselves?

Yes. We plan the handover around everyday tasks such as editing products, managing collections and updating content. We’ll explain which changes your team can handle and where you might want a hand.

How much does a Shopify website cost?

We quote after understanding your catalogue, design needs, integrations and any migration work. The proposal separates our work from Shopify subscriptions, paid themes, apps and other third-party costs. We agree the scope before you commit.

Can you move our current store to Shopify?

We can help plan and deliver a move where Shopify suits your business. First we check your catalogue, customer data, existing content and integrations. What can move, and how, depends on your current platform and the quality of the data.

Can you help with an existing Shopify store?

Yes. We can review your current theme, product pages, navigation and apps before recommending changes. You may need a few focused improvements rather than a full rebuild.

Will we be able to manage the store ourselves?

That is part of the plan. We include a handover suited to the agreed setup, so your team understands everyday tasks. Ongoing support can cover the areas you would prefer us to look after.

How much does an eCommerce website cost?

That depends on your catalogue, design, integrations and the condition of your current setup. We scope the work first and provide a proposal, with platform and third-party costs identified separately.

What happens to our existing search rankings?

We plan around existing URLs, important content and redirects, then check the site at launch. Search visibility can change during a migration, so the plan also needs to include monitoring after the move.

Can you move our products and customer data?

We review what can be moved from your current setup, including products, customer records and order history where supported. Data access, quality and platform limitations are checked before the migration is scoped.

Do you only build Shopify stores?

Shopify is part of our eCommerce work, alongside experience with Neto and connected retail systems. We start with your requirements and discuss the platform, integrations and ongoing costs before agreeing the scope.

Let's make progress

Ready to make
digital easier?

Tell us a little about your business and what you'd like to improve. You don't need to have it all figured out.

What happens next?

We'll review your enquiry and get in touch to understand what you need. Then we'll recommend a clear next step, with scope and costs agreed before work starts.

How can we help?

A new project, ongoing support or a clearer plan.

Digital Guppy - Project enquiry

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