Open your website on a phone and a computer. Better still, ask someone who does not know your business to work through it with you.
Say what you do
Can a first-time visitor explain what you offer after reading the top of your homepage?
Make the next step easy
Check that your main contact or enquiry link is easy to find and works on a phone.
Keep your information current
Review phone numbers, opening hours, team details, service areas and offers.
Show relevant work
Choose projects, customer feedback or examples that reflect the work you want more of. Get permission before publishing customer material.
Try the enquiry journey
Send a clearly labelled test enquiry to your own business. Check confirmation, delivery and who is responsible for following up.
View it on mobile
Look for clipped text, awkward buttons, hard-to-read copy and images that hide useful information.
Make it useful
Choose your next step.
Pick one thing to work on, give it an owner and agree when to check back.
Want a hand?
You don't have to work it all out on your own.