Coins & Collectables Victoria – eCommerce – Australian Coins, TCG, and Collectables
Client Overview
Coins & Collectables Victoria is a niche retailer specialising in commemorative coins, trading cards, and associated accessories. With a growing customer base of collectors and enthusiasts, the business needed a unified platform to manage online and in-store operations efficiently.
The Challenge
Before partnering with Digital Guppy, Coins & Collectables Victoria operated across multiple disconnected platforms—Shopify for eCommerce and Retail Express for POS. This setup created significant operational inefficiencies, including:
- Duplicated workflows: Product setup had to be manually replicated in multiple systems, consuming 30+ minutes per product.
- Poor customer experience: Fragmented categories and inconsistent product information made navigation difficult, contributing to cart abandonment.
- Limited visibility: Inadequate reporting and analytics made it hard to track sales channels and customer behaviour.
- High stress levels: Co-founder Josh described their operational model as “a disaster,” with system complexity leading to daily frustration.
The Solution
Digital Guppy proposed a migration to Neto (Maropost Commerce Cloud), an all-in-one eCommerce and POS platform. The project scope included:
- Full System Migration
- Migrated 1,400 products, customer profiles, and historical orders from Shopify and Retail Express to Neto.
- Merged and restructured product categories for simplified browsing.
- Platform Consolidation
- Implemented Neto to unify inventory, sales, and customer data across online and physical stores.
- Integrated essential tools like Australia Post for shipping, Xero for accounting, and various payment systems including AfterPay and Stripe.
- Enhanced User Experience
- Designed a clean, responsive website optimized for SEO and conversion.
- Added dynamic menus, a product-focused homepage hero banner, and streamlined checkout flows.
- Training & Onboarding
- Provided hands-on CMS training for Josh and Michael, ensuring self-sufficiency in managing products and content.
Results
Since the migration, Coins & Collectables Victoria has seen measurable improvements:
- Reduced stress: With operations streamlined, Josh reports a significant drop in day-to-day stress—transforming business into a more enjoyable venture.
- Increased efficiency: Product updates and order processing are now managed from a single system, cutting time per product setup by over 60%.
- Enhanced user satisfaction: A cleaner layout and improved product findability have reduced complaints and improved conversion rates.
- Scalability unlocked: Freed from day-to-day system firefighting, Josh can now focus on strategic growth and attending trade shows.
Conclusion
The transition to Neto eCommerce provided Coins & Collectables Victoria with the unified platform they needed to manage both digital and retail channels efficiently. The result? A more agile business, happier customers, and a founder who can finally step back and work on the business, not just in it.